BroadPoint

  • Overview

    BroadPoint, a Microsoft Certified Gold Partner, for both ERP and CRM, and one of the fastest growing providers of Business Applications and Consulting Services in the U.S., is looking for a Marketing Specialist to help meet its growth goals for 2018 and beyond. As our Marketing Specialist, you will assist in the development and execution of marketing activities for BroadPoint in the areas of events, promotions, and digital marketing with a special focus on content, email and social media strategies and website management. BroadPoint provides a great team environment with a competitive compensation plan.

    Responsibilities

    • Manage and grow the BroadPoint social media program – Twitter, Facebook, LinkedIn, Pinterest, Blog and YouTube
    • Work closely with the sales teams with lead generation follow-up, strategies and nurturing campaigns
    • Work closely with existing clients to develop marketing programs to drive add-on sales
    • Design landing page, email templates, email banners, social graphics, and additional marketing assets as needed
    • Assist in developing and managing a consistent and impactful Blog program and development of corresponding website content
    • Assist the Marketing Manager with all BroadPoint branding/awareness activities
    • Participate in weekly meetings to discuss status of pending projects, lead gen metrics and challenges
    • Assist with user groups and other marketing events including technology tradeshows

    Qualifications

    • 1-3 years of Marketing experience in technology and/or services sector
    • Well-organized and results-oriented
    • Must be comfortable writing marketing copy, blog articles, and creating other content
    • Familiarity with digital marketing tools (website content management and analytics, email automation software, SEO reporting tools, Google AdWords and analytics, etc.) is a plus
    • Self-motivated and able to contribute individually as well as part of a team
    • Must have an energetic and creative personality
    • Ability and willingness to multi-task, prioritize and communicate progress
    • Excellent written, oral and online communication skills
    • Must be comfortable making basic sales prospecting calls
    • Efficient with Microsoft Word, CRM, Excel and PowerPoint

    Education

    Bachelor's degree, preferably in Marketing, Business Administration or a related field

     

     

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