BroadPoint

  • Overview

    BroadPoint, a Microsoft Certified Gold Partner, for both ERP and CRM, and one of the fastest growing providers of Business Applications and Consulting Services in the U.S., is looking for a Marketing Specialist to help meet its growth goals for 2018 and beyond. As our Marketing Specialist, you will assist in the development of content and the execution of a broad range of marketing activities for BroadPoint in the areas of events, promotions, and digital marketing (emails, landing pages, social media, ads, and website copy).  BroadPoint provides a great team environment with a competitive compensation plan.

    Responsibilities

    Your primary responsibility is writing multi-purpose content including blogs, sales copy, emails, and digital marketing.  In this capacity you will:  

    • Assist in developing and managing a consistent and impactful Blog program and development of corresponding website content.
    • Design landing pages, email templates, email banners, social graphics, and additional marketing assets.
    • Manage and grow the BroadPoint social media program – Twitter, Facebook, LinkedIn, Pinterest, Blog and YouTube.
    • Work closely with the sales teams with lead generation follow-up, strategies and nurturing campaigns. 
    • Assist the Marketing Manager with all BroadPoint branding/awareness activities.
    • Participate in weekly meetings to discuss status of pending projects, lead generation metrics and challenges.
    • Assist with user groups and other marketing events including technology tradeshows.

    Qualifications

    Skills:

    • 1-3 years of Marketing experience in technology and/or services sector.
    • Must be comfortable writing marketing copy, blog articles, and creating other content, i.e. excellent written, oral, and online communication skills.
    • Familiarity with digital marketing tools (website content management and analytics, email automation software, SEO reporting tools, Google AdWords and analytics, etc.) is a plus.
    • Efficient with Microsoft Word, CRM, Excel and PowerPoint.

    Qualities:

    • Well-organized and results-oriented.
    • Self-motivated and able to contribute individually as well as part of a team.
    • Must have an energetic and creative personality.
    • Ability and willingness to multi-task, prioritize and communicate progress.

    Education

    Bachelor's degree, preferably in Marketing, Business Administration or a related field.

     

     

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